Professionalism is a State of Mind

Jerry R. Lynn

7 citations0/0 files storedJournal of Advertising

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Ethics in Business and Education Marketing and Advertising Strategies Advertising and Communication Studies

Abstract

The status of advertising and its product can be enhanced only if advertising people acquire the state of mind called professionalism. This article assesses the degree of professionalism in advertising and recommends several opportunities for improvement — but the key is individual committment to the ideal of professionalism.

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1968Readings in advertising and promotion strategy

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1997Comparative versus Noncomparative Advertising: A Meta-Analysis 2012Agency Practitioners, Pseudo-Professionalization Tactics, and Advertising Professionalism

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