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ArticleReadings in advertising and promotion strategy

Arnold M. Barban1968

Article1968

Readings in advertising and promotion strategy

Arnold M. Barban · Charles H. Sandage

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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2020Creative advertising and business performance: An investigation of small and medium-sized enterprise in the traditional Iranian food industry 1974Professionalism is a State of Mind

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Year1968

Typearticle

Published1968-01-01

Languageen

Citations12

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ShelfMarketing and Advertising Strategies

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openalex_workW625030499

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