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Readings in advertising and promotion strategy
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Readings in advertising and promotion strategy (1968)Readings in advertising and promotion str…Creative advertising and business performance: An investigation of small and medium-sized enterprise in the traditional Iranian food industry (2020)Creative advertising and busi…Professionalism is a State of Mind (1974)Professionalism is a State of…The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Satisfaction: a behavioral perspective on the consumer (2010)Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Agency Practitioners, Pseudo-Professionalization Tactics, and Advertising Professionalism (2012)
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  • 2020Creative advertising and business performance: An investigation of small and medium-sized enterprise in the traditional Iranian food industry8 cited
  • 1974Professionalism is a State of Mind7 cited

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