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Professionalism is a State of Mind
1 references·2 citing·12 second hop
Professionalism is a State of Mind (1974)Professionalism is a State of MindReadings in advertising and promotion strategy (1968)Readings in advertising and p…Agency Practitioners, Pseudo-Professionalization Tactics, and Advertising Professionalism (2012)Agency Practitioners, Pseudo-…Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Comparative versus Noncompara…Concreteness, imagery, and meaningfulness values for 925 nouns. (1968)One Hundred Years of Social Psychology Quantitatively Described (2003)Methods of Meta-Analysis (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)Advances in Consumer Research (2025)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Qualitative inquiry and research design: choosing among five traditions. (1998)Client–Agency Briefing: Using Paradox Theory to Overcome Challenges Associated with Client Resource Deployment (2021)To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set (2022)Creative advertising and business performance: An investigation of small and medium-sized enterprise in the traditional Iranian food industry (2020)
this work references cited by second hop

References

  • 1968Readings in advertising and promotion strategy12 cited

Cited by

  • 1997Comparative versus Noncomparative Advertising: A Meta-Analysis351 cited
  • 2012Agency Practitioners, Pseudo-Professionalization Tactics, and Advertising Professionalism15 cited

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