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New technology and the changing role of marketing
16 references·3 citing·32 second hop
New technology and the changing role of marketing (2004)New technology and the changing role of m…Qualitative Data Analysis (2008)Qualitative Data AnalysisStrategy and the Internet. (2001)Strategy and the Internet.The Role of Marketing (1999)The Role of MarketingNet gain: Expanding markets through virtual communities (1999)Net gain: Expanding markets t…Marketing in the Network Economy (1999)Marketing in the Network Econ…A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance (1995)A Longitudinal Study of the I…Market orientation, customer value, and superior performance (1994)Market orientation, customer …Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Management research: An introduction (1992)Management research: An intro…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Internet shopping and internet banking in sequence: An explanatory case study (2013)Internet shopping and interne…E-Marketing-A literature Review from a Small Businesses perspective (2010)E-Marketing-A literature Revi…The interaction of technology in entrepreneurial marketing: an illustrative case from a wine merchant (2006)The interaction of technology…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Diffusion of Innovations 1 (2019)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Discovery of Grounded Theory (2017)Grounded Theory in Practice (1999)Grounded Theory in Management Research (2003)Analyzing e-government research: Perspectives, philosophies, theories, methods, and practice (2006)Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry (2005)The power of business models (2005)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)How Many Interviews Are Enough? (2005)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)The qualitative content analysis process (2008)
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References

  • 2008Qualitative Data Analysis17,372 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
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  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
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  • 1999Net gain: Expanding markets through virtual communities1,673 cited
  • 1999Marketing in the Network Economy1,067 cited
  • 1995A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance942 cited
  • 1994Market orientation, customer value, and superior performance

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838 cited
  • 1999The Role of Marketing831 cited
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    • 2010E-Marketing-A literature Review from a Small Businesses perspective146 cited
    • 2006The interaction of technology in entrepreneurial marketing: an illustrative case from a wine merchant12 cited
    • 2013Internet shopping and internet banking in sequence: An explanatory case study6 cited