Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Follow Me! Global Marketers’ Twitter Use

16 references·8 citing·46 second hop

FromToDepth

this work references cited by second hop

References

1987Developing Buyer-Seller Relationships9,139 cited
1989Language and Power6,679 cited
1997Dimensions of Brand Personality5,056 cited
2009Social media: The new hybrid element of the promotion mix4,108 cited
2002Building Brand Community2,654 cited
2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
2007Word of mouth communication within online communities: Conceptualizing the online social network1,661 cited
2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior1,069 cited
1993Faces in the Clouds914 cited
2009How and why people Twitter868 cited
2000Intimate Exchanges: Using Computers to Elicit Self‐Disclosure From Consumers841 cited
1993Faces in the Clouds: A New Theory of Religion775 cited
1977An Analysis of Information Content in Television Advertising588 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1997

Anthropomorphism, anecdotes, and animals.

512 cited

Cited by

2019Getting more likes: the impact of narrative person and brand image on customer–brand interactions160 cited
2016Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands149 cited
2017Exploring the effect of user engagement in online brand communities: Evidence from Twitter148 cited
2014Communicating Corporate Brands Through Social Media135 cited
2020The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications132 cited
2017Personality structure of brands on social networking sites and its effects on brand affect and trust: evidence of brand anthropomorphization19 cited
2020Creating a parasocial relationship on social media: luxury brands playing cute in China14 cited
2025The interplay of nostalgic ad content types, narrative person, social belonging, and brand identification in shaping masstige brand passion13 cited