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Exemplification theory (Zillmann, 1999 Zillmann , D. (1999). Exemplification theory: Judging the whole by the sum of its parts. Media Psychology , 1, 69–94.[Taylor & Francis Online] , [Google Scholar], 2002 Zillmann , D. ( 2002 ). Exemplification theory of media influence . In J. Bryant & D. Zillmann (Eds.), Media effects: Advances in theory and research ( , 2nd ed. , pp. 213 – 245 ). Mahwah , NJ : LEA . [Google Scholar]; Zillmann & Brosius, 2000 Zillmann , D. , & Brosius , H.-B. ( 2000 ). Exemplification in communication: The influence of case reports on the perception of issues . Mahwah , NJ : LEA . [Google Scholar]) suggests exemplar representations in media content may cause people to make overestimated judgments about phenomena included in this content. The current study sought to examine the role telepresence plays in increasing this exemplification effect. Two-hundred and seventeen participants viewed a news story about Hurricane Katrina using one of three channels: HDTV, NTSC, or on an iPod. Data were consistent with predictions as participants who experienced greater spatial presence and perceptual realism while watching this news story reported increased judgments of the severity of hurricanes and also reported a greater likelihood to engage in behaviors associated with hurricanes. Theoretical and practical implications of these findings are discussed.
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