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How online social ties and product-related risks influence purchase intentions: A Facebook experiment
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How online social ties and product-related risks influence purchase intentions: A Facebook experiment (2013)How online social ties and product-relate…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Communication And Persuasion (2017)Communication And PersuasionStone Age Economics (2012)Stone Age EconomicsWhat Makes a Helpful Online Review? 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An eye-tracking study on the role of social cues in e-commerce livestreaming (2020)Promoting or attenuating? An …Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation (2018)Understanding the effects of …Social tie formation in Chinese online social commerce: The role of IT affordances (2018)Social tie formation in Chine…Co-viewing Experience in Video Websites: The Effect of Social Presence on E-Loyalty (2018)Co-viewing Experience in Vide…The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands (2017)The Mediating Role of Custome…The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator (2017)The Impact of Social Network …The effects of social commerce design on consumer purchase decision-making: An empirical study (2017)The effects of social commerc…How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China (2016)How do bidders’ organism reac…Building brand loyalty in social commerce: The case of brand microblogs (2015)Building brand loyalty in soc…Metric proposal for customer engagement in Facebook (2014)Metric proposal for customer …Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)The Psychology of Interpersonal Relations. 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References

  • 1973The Strength of Weak Ties40,446 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms3,439 cited
  • 1994The Adaptive Decision Maker3,310 cited
  • 2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior3,203 cited
  • 2012Stone Age Economics3,159 cited
  • 1984Diffusion of innovations2,715 cited
  • 2007Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective12,645 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 2010What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com12,499 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 1979An Information Processing Theory of Consumer Choice

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2,245 cited
  • 2017Communication And Persuasion2,240 cited
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    • 2020Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming242 cited
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    • 2021Effects of information quality on information adoption on social media review platforms: moderating role of perceived risk227 cited
    • 2017The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands197 cited
    • 2017The effects of social commerce design on consumer purchase decision-making: An empirical study193 cited
    • 2017The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator179 cited
    • 2015Building brand loyalty in social commerce: The case of brand microblogs174 cited
    • 2018Co-viewing Experience in Video Websites: The Effect of Social Presence on E-Loyalty148 cited
    • 2023Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers’ participation intention and memorable experience144 cited
    • 2014Metric proposal for customer engagement in Facebook132 cited
    • 2018Understanding the effects of eWOM social ties on purchase intentions: A moderated mediation investigation131 cited
    • 2020The moderating role of parasocial relationships in the associations between celebrity endorser’s credibility and emotion-based responses42 cited
    • 2022Investigating how online fashion product page design affects the consumer's clothing fit appraisal37 cited
    • 2023Unlocking luxury purchase intentions in China: A study of consumer attitude, perceived value, and the moderating effect of perceived enjoyment37 cited
    • 2016How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China33 cited
    • 2022Improving tourists’ green electronic word-of-mouth: a mediation and moderation analysis31 cited