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ArticleConsumer processing of virtual experience in e-commerce: A test of an integrated framework

Unknown author2012

Article2012

Consumer processing of virtual experience in e-commerce: A test of an integrated framework

Unknown author

52 citations·0/0 files stored·Computers in Human Behavior

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Consumer Retail Behavior Studies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1988Structural equation modeling in practice: A review and recommended two-step approach.1998Principles and Practice of Structural Equation Modeling 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 2000The role of transportation in the persuasiveness of public narratives.1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1981Attitudes and Persuasion: Classic and Contemporary Approaches 2001Hedonic and utilitarian motivations for online retail shopping behavior

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2018A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity 2018Applying experiential marketing in selling tourism dreams 2014Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment: a structural equation modeling approach 2021Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality

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Year2012

Typearticle

Published2012-07-05

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations52

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.chb.2012.06.018

openalex_workW1993718345

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2025

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