Telepresence and fantasy in online apparel shopping experience

Ann Marie Fiore · Ji-Hye Park

145 citations0/0 files storedJournal of Fashion Marketing and Management

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Consumer Retail Behavior Studies Digital Marketing and Social Media Consumer Perception and Purchasing Behavior

Abstract

In this study, we propose that telepresence enhances experiential value through facilitation of imagery that involves post-purchase use of the product, termed "fantasy".

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1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1998Principles and Practice of Structural Equation Modeling 1998Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.1979Review of Psychometric theory (2nd ed.).1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1974An approach to environmental psychology 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

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