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Battle royal: Zero-price effect vs relative vs referent thinking
15 references·6 citing·38 second hop
Battle royal: Zero-price effect vs relative vs referent thinking (2012)Battle royal: Zero-price effect vs relati…Choices, Values, and Frames (2013)Choices, Values, and FramesThinking, Fast and Slow (2011)Thinking, Fast and SlowThe Free Breakfast Effect (2011)The Free Breakfast EffectThe Zero-Comparison Effect (2010)The Zero-Comparison EffectIs that Deal Worth my Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain (2009)Is that Deal Worth my Time? T…Zero as a Special Price: The True Value of Free Products (2007)Zero as a Special Price: The …Incommensurate Resources: Not Just More of the Same (2003)Incommensurate Resources: Not…Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations (2002)Comparative Advertising: Effe…Processing Product Unique Features: Alignability and Involvement in Preference Construction (2001)Processing Product Unique Fea…Choice-Process Satisfaction: The Influence of Attribute Alignability and Option Limitation (1999)Choice-Process Satisfaction: …Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences (1998)Overcoming the Early Entrant …RATIONAL CHOICE AND THE FRAMING OF DECISIONS (1988)RATIONAL CHOICE AND THE FRAMI…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Rational Choice and the Framing of Decisions (1986)Rational Choice and the Frami…Choices, values, and frames. (1984)Choices, values, and frames.Math anxiety effects on consumer purchase decisions: the role of framing (2024)Math anxiety effects on consu…Large Elasticity at Introduction (2021)Large Elasticity at Introduct…Free add-on services and perceived value in competitive environments: Evidence from online hotel reviews (2020)Free add-on services and perc…The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers (2015)The Freemium Effect: Why Cons…Psychological Pricing Principles for Organizations with Market Power (2014)Psychological Pricing Princip…Design and analysis of a closed-loop supply chain in presence of promotional offer (2014)Design and analysis of a clos…Prospect Theory: An Analysis of Decision under Risk (1979)An Evolutionary Theory of Economic Change. (1983)Advances in prospect theory: Cumulative representation of uncertainty (1992)The effects of feedback interventions on performance: A historical review, a meta-analysis, and a preliminary feedback intervention theory. (1996)A perspective on judgment and choice: Mapping bounded rationality. (2003)The Framing of Decisions and the Psychology of Choice (1981)Framing: Toward Clarification of a Fractured Paradigm (1993)Subjective well-being: Three decades of progress. (1999)Theory of games and economic behavior (2019)Features of similarity. (1977)First-mover advantages (1988)Choice in Context: Tradeoff Contrast and Extremeness Aversion (1992)Category use and category learning. (2003)Innovation, imitation, and new product performance: The case of China (2006)Power, Propensity to Negotiate, and Moving First in Competitive Interactions (2007)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Judgment under Uncertainty: Heuristics and Biases (1974)Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia (2010)On Money and Motivation: A Quasi-Experimental Analysis of Financial Incentives for College Achievement (2011)Measuring Large-Scale Social Networks with High Resolution (2014)Communication and Persuasion (1986)Online Persuasion: How the Written Word Drives WOM (2011)Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales (2013)There Are Many Ways to See the Forest for the Trees (2013)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (1957)Relation of job search and choice process with subsequent satisfaction (2004)A Theory of Cognitive Dissonance (2017)Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation (2018)When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective (2019)Dual-Process Theories of Higher Cognition (2013)Managerial cognitive capabilities and the microfoundations of dynamic capabilities (2014)Lazy, not biased: Susceptibility to partisan fake news is better explained by lack of reasoning than by motivated reasoning (2018)The weirdest people in the world? (2010)Representativeness Revisited: Attribute Substitution in Intuitive Judgment (2002)
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References

  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 2011Thinking, Fast and Slow14,316 cited
  • 1984Choices, values, and frames.6,505 cited
  • 2013Choices, Values, and Frames5,320 cited
  • 1988RATIONAL CHOICE AND THE FRAMING OF DECISIONS3,712 cited
  • 1986Rational Choice and the Framing of Decisions3,624 cited
  • 2007Zero as a Special Price: The True Value of Free Products612 cited
  • 1998Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences239 cited
  • 2001Processing Product Unique Features: Alignability and Involvement in Preference Construction164 cited
  • 1999Choice-Process Satisfaction: The Influence of Attribute Alignability and Option Limitation125 cited
  • 2003Incommensurate Resources: Not Just More of the Same119 cited
  • 2002Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations70 cited
  • 2011The Free Breakfast Effect65 cited
  • 2009Is that Deal Worth my Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain56 cited
  • 2010The Zero-Comparison Effect43 cited

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Cited by

  • 2020Free add-on services and perceived value in competitive environments: Evidence from online hotel reviews53 cited
  • 2014Design and analysis of a closed-loop supply chain in presence of promotional offer46 cited
  • 2014Psychological Pricing Principles for Organizations with Market Power23 cited
  • 2015The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers14 cited
  • 2021Large Elasticity at Introduction7 cited
  • 2024Math anxiety effects on consumer purchase decisions: the role of framing3 cited