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Systems selling in the aircraft industry

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References

1991Interfirm Adaptation in Business Relationships1,092 cited
1986Changing Patterns of International Competition809 cited
1988Strategic supplier selection: Understanding long-term buyer relationships764 cited
2013Relationship atmosphere in international business97 cited
1991How reverse marketing changes buyer—seller roles88 cited
1987Relationship Strength and Stability in International and Domestic Industrial Marketing64 cited

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2015Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting29 cited

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