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Purchase Intention of Environment-Friendly Automobile

Jamaliah Mohd. Yusof · Gurmit Kaur Bariam Singh · Rashidah Abdul Razak

55 citations0/0 files storedProcedia - Social and Behavioral Sciences

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Environmental Sustainability in Business Consumer Behavior and Marketing Influence Environmental Education and Sustainability

Abstract

This study examined purchase intention of environment-friendly automobile by investigating the interrelationships between the consumers’ environment responsibility feeling, values, knowledge, perceptions of environmental advertisement and environment-friendly automobile. The results showed that, environmental knowledge has no significant influence on consumers’ perception of the environmental advertisement. However, it has a significant influence on the perception of the environment-friendly automobile. Consumers’ environment responsibility feeling and values have significant influence on perception of the environmental advertisement and product. Finally, the perception of the environmental advertisement has no effect on purchase intention of environment-friendly automobile, but the perception of environment-friendly automobile can affect purchase intention.

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References

2007The Driver of Green Innovation and Green Image – Green Core Competence 1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium 2007Exploring consumer attitude and behaviour towards green practices in the lodging industry in India 1977The Role of Personal Values in Marketing and Consumer Behavior 2011Investigation of green marketing tools' effect on consumers' purchase behavior 2003The Influence of Environmental Knowledge and Values on Managerial Behaviours on Behalf of the Environment: An Empirical Examination of Managers in China 2009Awareness of Eco-label in Malaysia’s Green Marketing Initiative 1998Environmental Concern and Apparel Consumption

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