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The moderating role of brand familiarity in reference price perceptions
16 references·16 citing·35 second hopsampled
The moderating role of brand familiarity in reference price perceptions (1992)The moderating role of brand familiarity …Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Contextual Effects of Reference Prices in Retail Advertisements (1991)Contextual Effects of Referen…The Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…Priming Price: Prior Knowledge and Context Effects (1989)Priming Price: Prior Knowledg…Contextual Influences on Perceptions of Merchant-Supplied Reference Prices (1989)Contextual Influences on Perc…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search (1988)The Effect of Plausible and E…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…The Effects of Product Class Knowledge on Information Search Behavior (1985)The Effects of Product Class …Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор (1985)Mental Accounting and Consume…Consumer Perceptions of Comparative Price Advertisements (1981)Consumer Perceptions of Compa…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Contextual Influences on Consumer Price Responses: An Experimental Analysis (1980)Contextual Influences on Cons…Consumer and Industrial Buying Behavior (1978)Consumer and Industrial Buyin…Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price (2019)Impact of online reviews on h…An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience (2019)An omnichannel approach to re…Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity (2018)Family Firm Reputation and Hu…Pricing practices: A critical review of their effects on consumer perceptions and behaviour (2014)Pricing practices: A critical…“When experience matters”: building and measuring hotel brand equity (2010)“When experience matters”: bu…Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience (2008)Memory-Based Store Price Judg…Destination image and destination personality (2007)Destination image and destina…Service branding: consumer verdicts on service brands (2004)Service branding: consumer ve…Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio‐cultural characteristics (2004)Price knowledge: effects of c…Antecedents to perceived service quality: an exploratory study in the banking industry (2003)Antecedents to perceived serv…Global advertising strategy (2002)Global advertising strategyBrand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising (2002)Brand Familiarity and Invoice…Brand associations: looking through the eye of the beholder (2002)Brand associations: looking t…Online Reviews: Do Consumers Use Them? (2001)Online Reviews: Do Consumers …The effect of perceived service quality and name familiarity on the service selection decision (1996)The effect of perceived servi…Reference pricing studies in marketing: A synthesis of research results (1993)Reference pricing studies in …The Theory of Buyer Behavior (1971)Conditional logit analysis of qualitative choice behavior (1972)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)The evolution and future of national customer satisfaction index models (2001)Prospect Theory: An Analysis of Decision under Risk (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Prospect theory: An analysis of decision under risk (1988)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Framing of Decisions and the Psychology of Choice (1981)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)An Information Processing Theory of Consumer Choice (1979)Reconceptualizing the Determinants of Risk Behavior (1992)Understanding Service Convenience (2002)Customer repurchase intention (2003)Labor Supply of New York City Cabdrivers: One Day at a Time (1997)Are Investors Reluctant to Realize Their Losses? (1998)Investor Psychology and Asset Pricing (2001)Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues (1988)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1978Consumer and Industrial Buying Behavior607 cited
  • 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
  • 1991Contextual Effects of Reference Prices in Retail Advertisements371 cited
  • 1989Contextual Influences on Perceptions of Merchant-Supplied Reference Prices365 cited
  • 1981Consumer Perceptions of Comparative Price Advertisements341 cited
  • 1989Priming Price: Prior Knowledge and Context Effects331 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1980Contextual Influences on Consumer Price Responses: An Experimental Analysis229 cited
  • Cited by

    • 2001Online Reviews: Do Consumers Use Them?339 cited
    • 2007Destination image and destination personality335 cited
    • 2003Antecedents to perceived service quality: an exploratory study in the banking industry231 cited
    • 2004Service branding: consumer verdicts on service brands178 cited
    • 2019Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price176 cited
    • 2010“When experience matters”: building and measuring hotel brand equity137 cited
    • 1996The effect of perceived service quality and name familiarity on the service selection decision136 cited
    • 2002Brand associations: looking through the eye of the beholder135 cited
    • 2002Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising126 cited
    • 2018Family Firm Reputation and Humanization: Consumers and the Trust Advantage of Family Firms Under Different Conditions of Brand Familiarity114 cited
    • 2014Pricing practices: A critical review of their effects on consumer perceptions and behaviour106 cited
    • 2019An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience106 cited
    • 2002Global advertising strategy93 cited
    • 2008Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience85 cited
    • 1993Reference pricing studies in marketing: A synthesis of research results80 cited
    • 2004Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio‐cultural characteristics77 cited