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Antecedents and Consequences of Salesperson Identification with the Brand and the Company · Study

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ChapterAntecedents and Consequences of Salesperson Identification with the Brand and the Company

Bashar S. Gammoh2014

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Chapterbronze2014

Antecedents and Consequences of Salesperson Identification with the Brand and the Company

Bashar S. Gammoh · Michael L. Mallin · Ellen Bolman Pullins

23 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Job Satisfaction and Organizational Behavior

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.2011PLS-SEM: Indeed a Silver Bullet 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries 2004The Social Identity Theory of Intergroup Behavior 1973The nature of human values 1979The measurement of organizational commitment 1989Social Identity Theory and the Organization

Cited by

2017A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identification 2018The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis 2018The role of identification in frontline employee decision-making 2017Stuck like glue: the formation and consequences of brand attachments among salespeople 2019Discount venture brands: Self-congruity and perceived value-for-money?

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2014Antecedents and consequences of salesperson identification with the brand and companyarticle · 76 shared references 2018The role of salesperson brand selling confidence in enhancing important sales management outcomes: a social identity approacharticle · 31 shared references 2017A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identificationarticle · 28 shared references 2014The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomesarticle · 27 shared references 2020Dual foci of identification: the role of salesperson brand and organizational identification in driving brand performancearticle · 24 shared references 2012Identity-motivated marketing relationships: research synthesis, controversies, and research agendaarticle · 17 shared references

Details

Year2014

Typechapter

Published2014-10-08

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations23

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-319-10873-5_25

openalex_workW1994527740

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2018The role of salesperson brand selling confidence in enhancing important sales management outcomes: a social identity approach