References

• 2000When choice is demotivating: Can one desire too much of a good thing?2,885 cited
• 2000When choice is demotivating: Can one desire too much of a good thing?2,564 cited
• 2004The Paradox of Choice: Why More Is Less2,512 cited
• 2010Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload1,071 cited
• 1990An Evaluation Cost Model of Consideration Sets1,026 cited
• 2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice673 cited
• 2004The Influence of Assortment Structure on Perceived Variety and Consumption Quantities620 cited
• 2004How Much Choice is Too Much? Contributions to 401(k) Retirement Plans508 cited
• 1998Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction426 cited
• 2008The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction377 cited
• 2006Extending the Bounds of Rationality: Evidence and Theories of Preferential Choice372 cited
• 1998Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction369 cited
• 2008Variety, Vice, and Virtue: How Assortment Size Influences Option Choice261 cited
• 2009Satisfaction in choice as a function of the number of alternatives: When “goods satiate”