Effect of Humor on Speaker Ethos and Audience Information Gain 1

Charles R. Gruner

109 citations0/0 files storedJournal of Communication

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Humor Studies and Applications Linguistics and Discourse Analysis Rhetoric and Communication Studies

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Charles R. Gruner; Effect of Humor on Speaker Ethos and Audience Information Gain 1, Journal of Communication, Volume 17, Issue 3, 1 September 1967, Pages 228–2

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1966Scales for the measurement of ethos

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2018A Priest, a Rabbi, and a Minister Walk into a Bar: A Meta-Analysis of Humor Effects on Persuasion 1979Humor in Advertising: A Behavioral Perspective 1995The funny people: A source‐orientation to the communication of humor 1990Ronald Reagan and Humor: A politician's velvet weapon 1996The Dole humor myth and the risks of recontextualizing rhetoric 1983A Review of the Effect of Specific Advertising Elements upon Overall Communication Response

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