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ArticleWhen to bundle or unbundle products

Dorothy A. Paun1993

Article1993

When to bundle or unbundle products

Dorothy A. Paun

44 citations·0/0 files stored·Industrial Marketing Management

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Consumer Market Behavior and Pricing Business Strategies and Innovation Supply Chain and Inventory Management

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2001Exploring the market potential and bundling of business association services 2009The effect of incentives on customer evaluations of service bundles 2011Combining means-end chain and fuzzy ANP to explore customers’ decision process in selecting bundles 1999Industrielles Service-Management 2002The Benefits of Bundling Strategies

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Year1993

Typearticle

Published1993-02-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations44

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0019-8501(93)90017-2

openalex_workW1994872383

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