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When to bundle or unbundle products
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When to bundle or unbundle products (1993)When to bundle or unbundle productsCombining means-end chain and fuzzy ANP to explore customers’ decision process in selecting bundles (2011)Combining means-end chain and…The effect of incentives on customer evaluations of service bundles (2009)The effect of incentives on c…The Benefits of Bundling Strategies (2002)The Benefits of Bundling Stra…Exploring the market potential and bundling of business association services (2001)Exploring the market potentia…Industrielles Service-Management (1999)Industrielles Service-Managem…The Economics of Welfare (1933)Commodity Bundling and the Burden of Monopoly (1976)Gaussian Demand and Commodity Bundling (1984)Strategien für den digitalen Musikmarkt (2005)Fuzzy sets (1965)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Fuzzy sets (1996)Prioritizing technical requirements in QFD by integrating grey relational analysis method and analytic network process approach (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A novel hybrid decision-making model for determining product position under consideration of dependence and feedback (2014)Bundling of telecom offerings: An Empirical Investigation in the Turkish market (2015)The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects (2023)Advances in Consumer Research (2025)The Logic of Collective Action: Public Goods and the Theory of Groups. (1966)The Logic of Collective Action. (1966)Contemporary Capitalism (1997)Local Business Voice (2011)Determinants of the Performance of Business Associations in Rural Settlements in the United Kingdom: An Analysis of Members' Satisfaction and Willingness-to-Pay for Association Survival (2013)Diagnosis of the market for ideas and the role of industrial associations as intermediaries in the Brazilian context (2017)Die Betriebswirtschaft (1953)Mass customization: Implementing the emerging paradigm for competitive advantage (1995)The Core Competence of the Corporation (1997)Kundenmitwirkung bei der Entwicklung von industriellen Dienstleistungen — eine phasenbezogene Analyse (2003)Prozessmanagement bei industriellen Dienstleistungen (2004)
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  • 2001Exploring the market potential and bundling of business association services53 cited
  • 2009The effect of incentives on customer evaluations of service bundles43 cited
  • 2011Combining means-end chain and fuzzy ANP to explore customers’ decision process in selecting bundles35 cited
  • 1999Industrielles Service-Management23 cited
  • 2002The Benefits of Bundling Strategies10 cited

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