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Consumer Response to Corporate Environmental Advertising

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References

1993Source effects in communication and persuasion research: A meta-analysis of effect size677 cited
1990The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness444 cited

Cited by

1999Belief formation in ethical consumer groups: an exploratory study361 cited
2009Advertising corporate social responsibility initiatives to communicate corporate image263 cited
2000The Influence of Corporate Credibility on Consumer Attitudes and Purchase Intent139 cited
2012Are guilt appeals a panacea in green advertising?133 cited
2013Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility131 cited
2014THE INFLUENCE OF CONSUMERS' PERCEPTION OF GREEN PRODUCTS ON GREEN PURCHASE INTENTION129 cited
2000The effectiveness of environmental advertising: the role of claim type and the source country green image129 cited
2014Effect of green marketing on consumer purchase behavior126 cited
2020Are You Environmentally Conscious Enough to Differentiate between Greenwashed and Sustainable Items? A Global Consumers Perspective122 cited
1996An International Comparison of Environmental Advertising: Substantive versus Associative Claims108 cited
1998Communicating Environmental Information: Are Marketing Claims on Packaging Misleading?103 cited

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2011The Effects of Corporate-Brand Credibility, Perceived Corporate-Brand Origin, and Self-Image Congruence on Purchase Intention: Evidence From China's Auto Industry66 cited

2007Building corporate image through societal marketing programs64 cited

2013Consumer response to green advertising: the influence of product involvement56 cited

2007CSR and Trade: Informing Consumers about Social and Environmental Conditions of Globalised Production56 cited

2022Green Advertising on Social Media: A Systematic Literature Review54 cited