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Brand new ventures? Insights on start‐ups' branding practices

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References

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2017

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BRAND LOYALTY BRAND IMAGE AND BRAND EQUITY: THE MEDIATING ROLE OF BRAND AWARENESS

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2021Effective social media communication for startups in China: Antecedents and outcomes of organization–public dialogic communication41 cited

2018Walking the talk: An exploratory examination of executive leadership communication at startups in China41 cited

2017Dialogues with entrepreneurs in China: How start-up companies cultivate relationships with strategic publics36 cited

2013Brand management in small and medium-sized (SME) retailers: A future research agenda33 cited

2015A framework for SME retail branding33 cited