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The Moderating Role of Gender Identity in Responses to Comedic Violence Advertising
16 references·0 citing·41 second hop
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References

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  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
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  • 2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email940 cited
  • 2003Brand Familiarity and Advertising Repetition Effects

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855 cited
  • 2007The Social Psychology of Humor611 cited
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