Destination place identity and regional tourism policy

Abstract

Tourism is essentially place-based and involves the production of destination identity at different scales. At any one time, organizations at national, regional and local levels are actively engaged in presenting and promoting place identity in order to attract tourists and increase market share. The drive to establish distinct destination identity in the tourism market place is derived from a range of complex and competing interests manifested at global and local scales. This paper focuses upon interconnections between place identity and the institutions of tourism planning and policy-making at the regional level. In New South Wales, Australia, regional tourism organizations are contentious. It is argued that more profound insights into the problems and challenges of regional tourism organizations can be gained by examining the global–local dialectic.

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