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College students’ responses to prosocial marketing claims on apparel hang tags
16 references·3 citing·39 second hop
College students’ responses to prosocial marketing claims on apparel hang tags (2014)College students’ responses to prosocial …Are fashion‐conscious consumers more likely to adopt eco‐friendly clothing? (2011)Are fashion‐conscious consume…The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing (2010)The influence of gender, soci…Marketing eco-fashion: The influence of brand name and message explicitness (2010)Marketing eco-fashion: The in…Effects of social responsibility labelling and brand on willingness to pay for apparel (2010)Effects of social responsibil…An Exploratory Study into the Factors Impeding Ethical Consumption (2010)An Exploratory Study into the…Consumer willingness to pay for sustainable apparel: the influence of labelling for fibre origin and production methods (2008)Consumer willingness to pay f…Cause‐related marketing: how generation Y responds (2003)Cause‐related marketing: how …Utility of No Sweat Labels for Apparel Consumers: Profiling Label Users and Predicting Their Purchases (2001)Utility of No Sweat Labels fo…The Role of Moral Norm in the Attitude-Behavior Relation (1999)The Role of Moral Norm in the…Pro-Social Consumer Influence Strategies: When and How Do They Work? (1997)Pro-Social Consumer Influence…A comparative analysis of four scales of consumer involvement (1995)A comparative analysis of fou…Adolescent Influence in Family Decision Making: A Replication with Extension (1994)Adolescent Influence in Famil…Marketing Scales Handbook: A Compilation of Multi-item Measures (1992)Marketing Scales Handbook: A …From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Do cosmopolitans care about the world? The effect of cosmopolitanism on the consumption of sustainable apparel (2023)Do cosmopolitans care about t…The impact of a firm’s transparent manufacturing practices on women fashion shoppers (2018)The impact of a firm’s transp…Weakening the Effect of Unfavorable Country of Origin: A Process- and Parameter-Associated Theoretical Framework (2016)Weakening the Effect of Unfav…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Understanding Information Technology Usage: A Test of Competing Models (1995)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis (2004)Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations (2006)Focus Groups: A Practical Guide for Applied Research (1989)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice (2015)Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products (2018)Significance tests and goodness of fit in the analysis of covariance structures. 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(1955)Developing Buyer-Seller Relationships (1987)Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010)To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing (2011)Cause Marketing Effectiveness and the Moderating Role of Price Discounts (2014)Extending the Theory of Planned Behavior: Predicting the Use of Public Transportation 1 (2002)Social context, personal norms and the use of public transportation: Two field studies (2007)The social-psychological determinants of climate change risk perceptions: Towards a comprehensive model (2014)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)The development of a scale to measure perceived corporate credibility (2001)Modelling consumer choice of distribution channels: an illustration from financial services (2002)Marker Variable Choice, Reporting, and Interpretation in the Detection of Common Method Variance (2014)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

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  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
  • 2010An Exploratory Study into the Factors Impeding Ethical Consumption891 cited
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  • 1994Adolescent Influence in Family Decision Making: A Replication with Extension465 cited
  • 1992Marketing Scales Handbook: A Compilation of Multi-item Measures406 cited
  • 2003Cause‐related marketing: how generation Y responds300 cited
  • 1999The Role of Moral Norm in the Attitude-Behavior Relation286 cited
  • 2011Are fashion‐conscious consumers more likely to adopt eco‐friendly clothing?239 cited
  • 2001Utility of No Sweat Labels for Apparel Consumers: Profiling Label Users and Predicting Their Purchases225 cited
  • 2008Consumer willingness to pay for sustainable apparel: the influence of labelling for fibre origin and production methods162 cited
  • 2010Marketing eco-fashion: The influence of brand name and message explicitness139 cited

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2010
The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
122 cited
  • 2010Effects of social responsibility labelling and brand on willingness to pay for apparel106 cited
  • Cited by

    • 2018The impact of a firm’s transparent manufacturing practices on women fashion shoppers15 cited
    • 2016Weakening the Effect of Unfavorable Country of Origin: A Process- and Parameter-Associated Theoretical Framework14 cited
    • 2023Do cosmopolitans care about the world? The effect of cosmopolitanism on the consumption of sustainable apparel11 cited