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A method for exploring similarities and visual references to brand in the appearance of mature mass-market products
12 references·0 citing·42 second hop
A method for exploring similarities and visual references to brand in the appearance of mature mass-market products (2012)A method for exploring similarities and v…Visually decomposing vehicle images: Exploring the influence of different aesthetic features on consumer perception of brand (2011)Visually decomposing vehicle …Designing Visual Recognition for the Brand* (2009)Designing Visual Recognition …Should new products look similar or different? The influence of the market environment on strategic product styling (2007)Should new products look simi…Complementing intuition: insights on styling as a strategic tool (2007)Complementing intuition: insi…Brands and breakthroughs: How brands help focus creative decision making (2006)Brands and breakthroughs: How…Seeing things: consumer response to the visual domain in product design (2004)Seeing things: consumer respo…Capturing a rebel: modeling the Harley-Davidson brand through a motorcycle shape grammar (2002)Capturing a rebel: modeling t…Styling strategy (2000)Styling strategyManaging global expansion: A conceptual framework (2000)Managing global expansion: A …Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image (1999)Marketing Aesthetics: The Str…‘Marketing aesthetics: The strategic management of brands, identity and image’ (1998)‘Marketing aesthetics: The st…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Making sense of qualitative data (1996)InterViews: An introduction to qualitative research interviewing (1997)Doing Qualitative Research (1999)Product Design: a Review and Research Agenda for Management Studies (2012)New Product Design: Concept, Measurement, and Consequences (2015)Perspective: A Review of Marketing Research on Product Design with Directions for Future Research (2015)Do you really have a global strategy? (1985)Global strategy: An organizing framework (1987)FITTING IN: SURFACE- AND DEEP-LEVEL CULTURAL DIFFERENCES AND EXPATRIATES' ADJUSTMENT. (2004)Expatriate assignments and intra-organizational career success: implications for individuals and organizations (2007)Do you really have a global strategy? (2017)How power distance affects online hotel ratings: The positive moderating roles of hotel chain and reviewers’ travel experience (2017)Feeling and thinking: Preferences need no inferences. (1980)Possessions and the Extended Self (1988)Consumers' Need for Uniqueness: Scale Development and Validation (2001)Factors influencing the usage of websites: the case of a generic portal in The Netherlands (2003)Advances in Consumer Research (2025)The Presentation of Self in Everyday Life. (1956)Motivation and Personality (1997)Graphic elicitation: using research diagrams as interview stimuli (2006)Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations (2010)Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars (2012)Distinction: A Social Critique of the Judgement of Taste* (2018)Product development performance: strategy, organization, and management in the world auto industry (1991)A multi-objective PSO approach of mining association rules for affective design based on online customer reviews (2018)Car style-holon recognition in computer-aided design (2018)PRODUCT DESIGN AND DEVELOPMENT (2018)Beauty in the eyes of its beholders: Effects of design novelty on consumer preference (2019)Distinction. A Social Critique of the Judgement of Taste (1985)Strategic Brand Concept-Image Management (1986)Seeking the Ideal Level of Design Newness: Consumer Response to Radical and Incremental Product Design (2013)Style synthesis and analysis of car designs for style quantification based on product appearance similarities (2015)Shape Grammars and the Generative Specification of Painting and Sculpture (1971)Building Strong Brands (1995)Pour Your Heart into It (1997)Quantification of Perceived Environmental Friendliness for Vehicle Silhouette Design (2010)The development of a scale to measure consumer doubt toward new products (2010)Research Opportunities Related to Consumer Response to Product Design* (2011)Mind, body, or spirit? An exploration of customer motivations to purchase university licensed merchandise (2014)Brands and Branding: Research Findings and Future Priorities (2006)How to Sustain the Customer Experience: (2007)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)
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References

  • 1995Seeking the Ideal Form: Product Design and Consumer Response2,006 cited
  • 2004Seeing things: consumer response to the visual domain in product design1,043 cited
  • 1999Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image446 cited
  • 1998‘Marketing aesthetics: The strategic management of brands, identity and image’286 cited
  • 2009Designing Visual Recognition for the Brand*195 cited
  • 2002Capturing a rebel: modeling the Harley-Davidson brand through a motorcycle shape grammar175 cited
  • 2011Visually decomposing vehicle images: Exploring the influence of different aesthetic features on consumer perception of brand91 cited
  • 2000Managing global expansion: A conceptual framework83 cited
  • 2007Should new products look similar or different? The influence of the market environment on strategic product styling82 cited
  • 2007Complementing intuition: insights on styling as a strategic tool37 cited
  • 2000Styling strategy32 cited
  • 2006Brands and breakthroughs: How brands help focus creative decision making16 cited

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