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Capturing a rebel: modeling the Harley-Davidson brand through a motorcycle shape grammar · Study

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ArticleCapturing a rebel: modeling the Harley-Davidson brand through a motorcycle shape grammar

Michael J. Pugliese2002

Article2002

Capturing a rebel: modeling the Harley-Davidson brand through a motorcycle shape grammar

Michael J. Pugliese · Jonathan Cagan

175 citations·0/0 files stored·Research in Engineering Design

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Color perception and design Design Education and Practice Consumer Behavior in Brand Consumption and Identification

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References

1995Building Strong Brands 1971Shape Grammars and the Generative Specification of Painting and Sculpture 1997Pour Your Heart into It

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2011Visually decomposing vehicle images: Exploring the influence of different aesthetic features on consumer perception of brand 2007Should new products look similar or different? The influence of the market environment on strategic product styling 2017Revisiting the Role of Collaboration in Creating Breakthrough Inventions 2014Styling of cars: is there a relationship between the style of cars and the culture identity of a specific country?2011An Approach to Constraint-Based and Mass-Customizable Product Design

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Year2002

Typearticle

Published2002-09-01

VenueResearch in Engineering Design

ISSN-L0934-9839

Languageen

Citations175

Files0 public / 0

ShelfColor perception and design

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doi10.1007/s00163-002-0013-1

openalex_workW96510973

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