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Capturing a rebel: modeling the Harley-Davidson brand through a motorcycle shape grammar
3 references·7 citing·34 second hop
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References

  • 1995Building Strong Brands4,432 cited
  • 1971Shape Grammars and the Generative Specification of Painting and Sculpture707 cited
  • 1997Pour Your Heart into It45 cited

Cited by

  • 2011Visually decomposing vehicle images: Exploring the influence of different aesthetic features on consumer perception of brand91 cited
  • 2007Should new products look similar or different? The influence of the market environment on strategic product styling82 cited
  • 2017Revisiting the Role of Collaboration in Creating Breakthrough Inventions35 cited
  • 2014Styling of cars: is there a relationship between the style of cars and the culture identity of a specific country?34 cited
  • 2011An Approach to Constraint-Based and Mass-Customizable Product Design9 cited
  • 2011Engineering Design Analysis Using Evolutionary Grammars with Kano’s Model to Refine Product Design Strategies7 cited
  • 2011Creative product configuration design driven by functional features7 cited

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