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ArticleStyling strategy

Tom Moulson2000

Article2000

Styling strategy

Tom Moulson · George B. Sproles

32 citations·0/0 files stored·Business Horizons

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Business Strategies and Innovation Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1984Diffusion of innovations 1972Book Review: Innovative Behavior and Communication 1981Analyzing Fashion Life Cycles: Principles and Perspectives 1979Fashion: Consumer behavior toward dress

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2012A method for exploring similarities and visual references to brand in the appearance of mature mass-market products

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Year2000

Typearticle

Published2000-09-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations32

Files0 public / 0

ShelfBusiness Strategies and Innovation

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doi10.1016/s0007-6813(00)80008-7

openalex_workW4242554851

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