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Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
16 references·8 citing·30 second hop
Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty (2013)Theory and strategies of anthropomorphic …Advances in Consumer Research (2025)Advances in Consumer ResearchBuilding theories from case study research (2009)Building theories from case s…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Brand Community (2001)Brand CommunityConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Sensemaking in Organizations (1996)Sensemaking in OrganizationsBasics of Qualitative Research (1992)Basics of Qualitative ResearchGrounded theory research: Procedures, canons, and evaluative criteria (1990)Grounded theory research: Pro…Basics of qualitative research (1990)Basics of qualitative researchBuilding Theories from Case Study Research (1989)Building Theories from Case S…The Long Interview (1988)The Long InterviewNaturalistic inquiry (1985)Naturalistic inquiryEthnography: Principles in Practice (1985)Ethnography: Principles in Pr…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Ethnography: Principles and Practice (1983)Ethnography: Principles and P…How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants (2023)How sensory perceptions and s…The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies (2022)The effects of a Disney masst…The anthropomorphic brand logo and its effect on perceived functional performance (2022)The anthropomorphic brand log…Animals in Fashion: Portrayal of Animal Biodiversity on Children’s Clothing (2022)Animals in Fashion: Portrayal…Who, Moi? Exploring the Fit Between Celebrity Spokescharacters and Luxury Brands (2020)Who, Moi? Exploring the Fit B…Morphing anthropomorphism: An update (2018)Morphing anthropomorphism: An…Games people play with brands (2017)Games people play with brandsBrand Personality Usage in Crisis Communication in Facebook (2017)Brand Personality Usage in Cr…The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions (1963)Thematic networks: an analytic tool for qualitative research (2001)From the Editors: What Grounded Theory is Not (2006)Theory Building From Cases: Opportunities And Challenges (2007)The Discovery of Grounded Theory (2017)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Deliberate Learning and the Evolution of Dynamic Capabilities (2002)Organizing and the Process of Sensemaking (2005)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Methods of data collection in qualitative research: interviews and focus groups (2008)Now I see it, now I don’t: researcher’s position and reflexivity in qualitative research (2013)A Purposeful Approach to the Constant Comparative Method in the Analysis of Qualitative Interviews (2002)An Introduction to Qualitative Research (2009)Theory Construction in Qualitative Research (2012)The qualitative research interview (2011)Positioning and Presenting Design Science Research for Maximum Impact1 (2013)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Strategies for Theorizing from Process Data (1999)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)Value creation in E‐business (2001)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Seeking Qualitative Rigor in Inductive Research (2012)Three Approaches to Qualitative Content Analysis (2005)Thematic Analysis (2017)
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  • 2023How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants34 cited
  • 2022The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies28 cited
  • 2018Morphing anthropomorphism: An update22 cited
  • 2022The anthropomorphic brand logo and its effect on perceived functional performance21 cited
  • 2020Who, Moi? Exploring the Fit Between Celebrity Spokescharacters and Luxury Brands16 cited
  • 2017Games people play with brands15 cited
  • 2017Brand Personality Usage in Crisis Communication in Facebook12 cited
  • 2022Animals in Fashion: Portrayal of Animal Biodiversity on Children’s Clothing3 cited