Distribution Channel Management

Abstract

Bowersox et al in their well‐known book on physical distribution management stress the underlying importance of overall distribution channel behaviour to PDM. ‘At the outset it is clear that the distribution channel is of fundamental importance to a treatment of physical distribution, because the channel is the arena within which marketing and logistics culminate into consumer transactions. Therefore, for a proper understanding of physical distribution, one should develop a sound insight into the overall nature of total distribution channels’.

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