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Marketing: Principles and Methods
0 references·2 citing·6 second hop
Marketing: Principles and Methods (1952)Marketing: Principles and MethodsA study on restaurant brand and consumer behavior–An example of catering industry in Taiwan (2015)A study on restaurant brand a…Emerging approaches to retail outlet management (2011)Emerging approaches to retail…Scientific method: Optimizing applied research decisions (1962)Defining and Estimating a Trading Area (1964)Methods for Determining Store Trade Areas, Market Penetration, and Potential Sales (1966)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)
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  • 2011Emerging approaches to retail outlet management8 cited
  • 2015A study on restaurant brand and consumer behavior–An example of catering industry in Taiwan6 cited

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