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Investigating Two Customer Lifetime Value Models from Segmentation Perspective

15 references·6 citing·45 second hopsampled

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References

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1998Customer lifetime value: Marketing models and applications975 cited
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2002Customer lifetime value research in marketing: A review and future directions583 cited
2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry411 cited
2004Integrating AHP and data mining for product recommendation based on customer lifetime value347 cited
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2008Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM184 cited
2009Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions179 cited
2009Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting: An application in financial services112 cited
2008A modified Pareto/NBD approach for predicting customer lifetime value93 cited
2007

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Principles of Marketing Engineering

71 cited

2006Customer Lifetime Value as the Basis of Customer Segmentation28 cited

Cited by

2020CUSTOMER SEGMENTATION AND PROFILING WITH RFM ANALYSIS18 cited
2022K-Means Customers Clustering by their RFMT and Score Satisfaction Analysis18 cited
2018An integrated method based on hesitant fuzzy theory and RFM model to insurance customers’ segmentation and lifetime value determination13 cited
2024Business Analytics in Customer Lifetime Value: An Overview Analysis10 cited
2019Dynamic Programming Models for Maximizing Customer Lifetime Value: An Overview10 cited
2023Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective8 cited