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Brand Choice of Older Chinese Consumers
15 references·8 citing·48 second hop
Brand Choice of Older Chinese Consumers (2005)Brand Choice of Older Chinese ConsumersMarketing to Older Consumers (2013)Marketing to Older ConsumersCommunication and Aging (2013)Communication and AgingCultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism (2003)Cultural Values in Advertisem…Doing Business in the 21st Century with the New Generation of Chinese Managers: A Study of Generational Shifts in Work Values in China (1999)Doing Business in the 21st Ce…The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Animosity Model of Foreig…Successful Aging (1998)Successful AgingPrice influence and age segments of Beijing consumers (1998)Price influence and age segme…Marketing Product Innovations to the Elderly: Understanding the Barriers to Adoption (1992)Marketing Product Innovations…Marginal Life after 49: A Preliminary Study of the Portrayal of Older People in Canadian Consumer Magazine Advertising (1992)Marginal Life after 49: A Pre…Marketing to Older Adults: an Overview and Assessment of Present Knowledge and Practice (1991)Marketing to Older Adults: an…Cognitive Age: A Useful Concept for Advertising? (1991)Cognitive Age: A Useful Conce…Exploring Advertising Usage Segments Among the Aged (1989)Exploring Advertising Usage S…The Role of Consumer Patriotism in The Choice of Domestic Versus Foreign Products (1988)The Role of Consumer Patrioti…The Elderly Consumer and Adoption of Technologies (1985)The Elderly Consumer and Adop…Advances in Consumer Research (1983)Advances in Consumer ResearchRemembering less, or needing less? Age-related differences in the purchase funnel (2023)Remembering less, or needing …Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor (2023)Patterns of buyer behavior an…Re-examining age-related loyalty for low-involvement purchasing (2022)Re-examining age-related loya…Empirical generalisations in customer mindset metrics (2021)Empirical generalisations in …Brand relations and life course: Why old consumers love their brands (2013)Brand relations and life cour…Measuring Brand Choice in the Older Customer Segment in Japan (2012)Measuring Brand Choice in the…From Motivation to Store Choice: Exploring Northwest Chinese Consumers' Shopping Behavior (2012)From Motivation to Store Choi…Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations (2012)Effects of cognitive age, dis…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). 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this work references cited by second hop

References

  • 1998Successful Aging4,278 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,545 cited
  • 1988The Role of Consumer Patriotism in The Choice of Domestic Versus Foreign Products397 cited
  • 1999Doing Business in the 21st Century with the New Generation of Chinese Managers: A Study of Generational Shifts in Work Values in China377 cited
  • 1985The Elderly Consumer and Adoption of Technologies329 cited
  • 2003Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism200 cited
  • 2013Communication and Aging188 cited
  • 1991Cognitive Age: A Useful Concept for Advertising?173 cited
  • 2013Marketing to Older Consumers92 cited
  • 1992Marketing Product Innovations to the Elderly: Understanding the Barriers to Adoption78 cited
  • 1998Price influence and age segments of Beijing consumers58 cited
  • 1992Marginal Life after 49: A Preliminary Study of the Portrayal of Older People in Canadian Consumer Magazine Advertising47 cited
  • 1989Exploring Advertising Usage Segments Among the Aged39 cited
  • 1991Marketing to Older Adults: an Overview and Assessment of Present Knowledge and Practice

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37 cited

Cited by

  • 2012Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations40 cited
  • 2013Brand relations and life course: Why old consumers love their brands16 cited
  • 2012From Motivation to Store Choice: Exploring Northwest Chinese Consumers' Shopping Behavior14 cited
  • 2023Remembering less, or needing less? Age-related differences in the purchase funnel12 cited
  • 2012Measuring Brand Choice in the Older Customer Segment in Japan12 cited
  • 2021Empirical generalisations in customer mindset metrics11 cited
  • 2023Patterns of buyer behavior and brand metrics in a “high loyalty” category: Liquor8 cited
  • 2022Re-examining age-related loyalty for low-involvement purchasing8 cited