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Customer segmentation model based on value generation for marketing strategies formulation
16 references·3 citing·41 second hop
Customer segmentation model based on value generation for marketing strategies formulation (2014)Customer segmentation model based on valu…New insights into churn prediction in the telecommunication sector: A profit driven data mining approach (2011)New insights into churn predi…Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Estimating customer lifetime …The effects of loyalty programs on customer lifetime duration and share of wallet (2007)The effects of loyalty progra…Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards (2006)Do reward programs build loya…Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…Customer Relationship Management: A Databased Approach (2005)Customer Relationship Managem…A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)A Customer Lifetime Value Fra…Linking customer lifetime value with shareholder value (2003)Linking customer lifetime val…An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)An LTV model and customer seg…Customer lifetime value research in marketing: A review and future directions (2002)Customer lifetime value resea…Customer Equity Marketing: (2002)Customer Equity Marketing:Predicting customer potential value an application in the insurance industry (2001)Predicting customer potential…Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy (2001)Driving Customer Equity, How …Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing (2001)Diagnosing Customer Value: In…Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (2000)Driving Customer Equity: How …Customer profitability analysis: Measurement, concentration, and research directions (1999)Customer profitability analys…Estimating travellers’ value when purchasing auxiliary services in the airline industry based on the RFM model (2023)Estimating travellers’ value …A Novel Parallel Biclustering Approach and Its Application to Identify and Segment Highly Profitable Telecom Customers (2019)A Novel Parallel Biclustering…The effect of web interface features on consumer online purchase intentions (2015)The effect of web interface f…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Building and sustaining profitable customer loyalty for the 21st century (2004)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Interaction Orientation and Firm Performance (2008)Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Customer lifetime value: Marketing models and applications (1998)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)Creating Enduring Customer Value (2016)Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework (1987)Consumer perceived value: The development of a multiple item scale (2001)Understanding digital content marketing (2008)Insights and New Directions from Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research (2011)The management of project management: A conceptual framework for project governance (2013)Whence Consumer Loyalty? (1999)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Retailing research: Past, present, and future (2007)Consequences of customer loyalty to the loyalty program and to the company (2011)Customer loyalty: a review and future directions with a special focus on the hospitality industry (2015)Benchmarking state-of-the-art classification algorithms for credit scoring (2003)Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models (2006)Modeling Customer Lifetime Value (2006)Customer churn prediction in the telecommunication sector using a rough set approach (2016)Retention Futility: Targeting High-Risk Customers Might be Ineffective (2017)A machine learning framework for customer purchase prediction in the non-contractual setting (2018)Customer lifetime valuation to support marketing decision making (1997)Computer assisted customer churn management: State-of-the-art and future trends (2005)Building comprehensible customer churn prediction models with advanced rule induction techniques (2010)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Customer Engagement as a New Perspective in Customer Management (2010)Toward a theory of customer engagement marketing (2016)Econometric Analysis of Panel Data (2021)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Future research directions in tourism marketing (2010)Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector (2018)Examination of the Criticality of Customer Segmentation Using Unsupervised Learning Methods (2024)
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References

  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy712 cited
  • 2001Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing638 cited
  • 2002Customer lifetime value research in marketing: A review and future directions583 cited
  • 2001Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy464 cited
  • 2011New insights into churn prediction in the telecommunication sector: A profit driven data mining approach460 cited
  • 2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry411 cited
  • 2007The effects of loyalty programs on customer lifetime duration and share of wallet354 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
  • 1999Customer profitability analysis: Measurement, concentration, and research directions314 cited
  • 2005Customer Relationship Management: A Databased Approach288 cited
  • 2006Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards257 cited
  • 2001Predicting customer potential value an application in the insurance industry234 cited
  • 2003

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Linking customer lifetime value with shareholder value
184 cited
  • 2011Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study182 cited
  • 2002Customer Equity Marketing:122 cited
  • Cited by

    • 2019A Novel Parallel Biclustering Approach and Its Application to Identify and Segment Highly Profitable Telecom Customers13 cited
    • 2023Estimating travellers’ value when purchasing auxiliary services in the airline industry based on the RFM model12 cited
    • 2015The effect of web interface features on consumer online purchase intentions8 cited