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A Proposed Response Model for Controversial Advertising

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References

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2013Corporate social responsibility and environmental reporting in controversial industries135 cited
2012Buy, boycott or blog112 cited
2009Corporate Social Responsibility (CSR) Disclosure of Advertising Agencies: An Exploratory Analysis of Six Holding Companies' Annual Reports

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97 cited

2016Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general69 cited

2008Controversial product advertising in China: perceptions of three generational cohorts54 cited

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