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ArticleThe 99 price ending as a signal of a low-price appeal

Robert M. Schindler2006

Article2006

The 99 price ending as a signal of a low-price appeal

Robert M. Schindler

142 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review 2005Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition 1989The Relationship between Perceived and Objective Price-Quality 1997Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects 2003Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments 2000Developments in marketing science 2003Cultural Superstitions and the Price Endings Used in Chinese Advertising

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2011I Have Paid Less Than You! The Emotional and Behavioral Consequences of Advantaged Price Inequality 2011Price Points and Price Rigidity 2010Managing Service Expectations in Online Markets: A Signaling Theory of E-tailer Pricing and Empirical Tests 2014The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption 2008Scientific method and retailing research: A retrospective

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Year2006

Typearticle

Published2006-01-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations142

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretai.2005.11.001

openalex_workW1996914518

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2008Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience

2012The Effectiveness of Benefit Type and Price Endings in Green Advertising

2015A Memory-Theory Perspective of Country-Image Formation