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The 99 price ending as a signal of a low-price appeal
8 references·16 citing·46 second hop
The 99 price ending as a signal of a low-price appeal (2006)The 99 price ending as a signal of a low-…Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition (2005)Penny Wise and Pound Foolish:…Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments (2003)Effects of $9 Price Endings o…Cultural Superstitions and the Price Endings Used in Chinese Advertising (2003)Cultural Superstitions and th…Developments in marketing science (2000)Developments in marketing sci…Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects (1997)Patterns of Rightmost Digits …Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …The Relationship between Perceived and Objective Price-Quality (1989)The Relationship between Perc…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish? (2020)The Left-Digit Bias: When and…The Role of Numbers in the Customer Journey (2019)The Role of Numbers in the Cu…A Memory-Theory Perspective of Country-Image Formation (2015)A Memory-Theory Perspective o…The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption (2014)The odd-ending price justific…The Effectiveness of Benefit Type and Price Endings in Green Advertising (2012)The Effectiveness of Benefit …The Impact and Determinants of Nine-Ending Pricing in Grocery Retailing (2011)The Impact and Determinants o…Price Points and Price Rigidity (2011)Price Points and Price Rigidi…I Have Paid Less Than You! The Emotional and Behavioral Consequences of Advantaged Price Inequality (2011)I Have Paid Less Than You! Th…Managing Service Expectations in Online Markets: A Signaling Theory of E-tailer Pricing and Empirical Tests (2010)Managing Service Expectations…The Theoretical Domains of Retailing Research: A Retrospective (2009)The Theoretical Domains of Re…The Effects of Discount Location and Frame on Consumers’ Price Estimates (2009)The Effects of Discount Locat…Scientific method and retailing research: A retrospective (2008)Scientific method and retaili…Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience (2008)Memory-Based Store Price Judg…Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature (2008)Bridging the B2C and B2B Rese…High‐low context cultures and price‐ending practices (2007)High‐low context cultures and…Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study (2007)Are consumers heterogeneous i…Promotion Signal: Proxy for a Price Cut? 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this work references cited by second hop

References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 2005Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition390 cited
  • 1989The Relationship between Perceived and Objective Price-Quality317 cited
  • 1997Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects304 cited
  • 2003Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments246 cited
  • 2000Developments in marketing science177 cited
  • 2003Cultural Superstitions and the Price Endings Used in Chinese Advertising152 cited

Cited by

  • 2011I Have Paid Less Than You! The Emotional and Behavioral Consequences of Advantaged Price Inequality131 cited
  • 2011Price Points and Price Rigidity125 cited
  • 2010Managing Service Expectations in Online Markets: A Signaling Theory of E-tailer Pricing and Empirical Tests101 cited
  • 2014The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption96 cited
  • 2008Scientific method and retailing research: A retrospective86 cited
  • 2008Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience

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85 cited
  • 2012The Effectiveness of Benefit Type and Price Endings in Green Advertising83 cited
  • 2015A Memory-Theory Perspective of Country-Image Formation81 cited
  • 2011The Impact and Determinants of Nine-Ending Pricing in Grocery Retailing67 cited
  • 2019The Role of Numbers in the Customer Journey67 cited
  • 2009The Theoretical Domains of Retailing Research: A Retrospective66 cited
  • 2020The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?59 cited
  • 2007Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study52 cited
  • 2008Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature48 cited
  • 2007High‐low context cultures and price‐ending practices48 cited
  • 2009The Effects of Discount Location and Frame on Consumers’ Price Estimates47 cited