SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Branding in Politics—Manifestations, Relevance and Identity-Oriented Management
16 references·5 citing·35 second hop
Branding in Politics—Manifestations, Relevance and Identity-Oriented Management (2004)Branding in Politics—Manifestations, Rele…Advances in Consumer Research (2025)Advances in Consumer ResearchKapitalismus, Sozialismus und Demokratie (2020)Kapitalismus, Sozialismus und…Kapitalismus, Sozialismus und Demokratie (2018)Kapitalismus, Sozialismus und…Creating Powerful Brands (2010)Creating Powerful BrandsFrankfurter Allgemeine Zeitung (2001)Frankfurter Allgemeine ZeitungHandbook of political marketing (2000)Handbook of political marketi…Spiral of Cynicism: The Press and the Public Good (1997)Spiral of Cynicism: The Press…Spiral of Cynicism (1997)Spiral of CynicismDimensions of Brand Personality (1997)Dimensions of Brand Personali…Organizational culture and leadership (1993)Organizational culture and le…A framework for marketing image management. (1991)A framework for marketing ima…Rundfunk und Fernsehen (1986)Rundfunk und FernsehenOrganizational Culture and Leadership (1986)Organizational Culture and Le…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Politische vierteljahresschrift (1982)Politische vierteljahresschri…Parliamentary affairs (1982)Parliamentary affairsПолитический брендинг: разворот к символической политике (2022)Политический брендинг: развор…Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model (2020)Political brand endorsers, po…Branding in the public sector: a systematic literature review and directions for future research (2018)Branding in the public sector…Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand (2015)Political brand image: an inv…Considerations on the evolution of political marketing theory (2009)Considerations on the evoluti…Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Der Mensch in der wissenschaftlichen Zivilisation (1961)Die Innovationen der Gesellschaft (2010)The Democracy Barometer: A New Instrument to Measure the Quality of Democracy and its Potential for Comparative Research (2011)Framing European politics: A Content Analysis of Press and Television News (2000)Political Trust and Trustworthiness (2000)A New Era of Minimal Effects? The Changing Foundations of Political Communication (2008)Core capabilities and core rigidities: A paradox in managing new product development (1992)Relative absorptive capacity and interorganizational learning (1998)Dimensionalizing Cultures: The Hofstede Model in Context (2011)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)The Commitment-Trust Theory of Relationship Marketing (1994)The Social Transformation of Trust in Government (2005)Impression Management 2.0 (2008)If You're So Smart, Why Are You under Surveillance? Universities, Neoliberalism, and New Public Management (2012)Critical Citizens (1999)Framing Theory (2007)Exemplification Theory: Judging the Whole by Some of Its Parts (1999)Mass media and the concept of interactivity: an exploratory study of online forums and reader email (2000)Men Are from Mars, Women Are from Venus? Examining Gender Differences in Self-Presentation on Social Networking Sites (2011)
this work references cited by second hop

References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1993Organizational culture and leadership16,462 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1986Organizational Culture and Leadership9,602 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2001Frankfurter Allgemeine Zeitung2,259 cited
  • 1997Spiral of Cynicism: The Press and the Public Good1,604 cited
  • 1997Spiral of Cynicism1,412 cited
  • 1986Rundfunk und Fernsehen1,272 cited
  • 2018Kapitalismus, Sozialismus und Demokratie883 cited
  • 1991A framework for marketing image management.817 cited
  • 2010Creating Powerful Brands591 cited
  • 1982Politische vierteljahresschrift497 cited
  • 1982Parliamentary affairs484 cited
  • 2000Handbook of political marketing449 cited
  • 2020Kapitalismus, Sozialismus und Demokratie408 cited

Cited by

  • 2009Considerations on the evolution of political marketing theory

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

86 cited
  • 2018Branding in the public sector: a systematic literature review and directions for future research50 cited
  • 2015Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand23 cited
  • 2020Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model22 cited
  • 2022Политический брендинг: разворот к символической политике3 cited