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Competitive differentiation through brand extensions in the era of hyper competition
16 references·0 citing·40 second hopsampled
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References

  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,347 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
  • 2006Drivers of Brand Extension Success667 cited
  • 2007When consumers love their brands: Exploring the concept and its dimensions646 cited
  • 2003The marketing advantages of strong brands608 cited
  • 2003Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions424 cited
  • 2009Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence269 cited
  • 1999The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes231 cited
  • 2007Extending symbolic brands using their personality: Examining antecedents and implications towards brand image fit and brand dilution161 cited
  • 2014Brands as a Mean of Consumer Self-expression and Desired Personal Lifestyle124 cited
  • 2007Brand Synergy Effects in Multiple Brand Extensions90 cited
  • 2000Differentiate or Die: Survival in Our Era of Killer Competition86 cited
  • 2005Break free from the product life cycle.

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67 cited
  • 2007Companies and the customers who hate them.60 cited
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