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Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers

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References

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1982Country-of-Origin Effects on Product Evaluations1,819 cited
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1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited
1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective714 cited

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2004

The New Strategic Brand Management

707 cited

1994Customer Evaluation of Products in a Global Market676 cited

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