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The effect of country‐of‐origin on foreign brand names in the Indian market

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References

1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
1982Country-of-Origin Effects on Product Evaluations1,819 cited
1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
1994Consumer Ethnocentrism: A Test of Antecedents and Moderators961 cited
1995A Meta-Analysis of Country-of-Origin Effects952 cited
1995Consumer ethnocentrism: A test of antecedents and moderators827 cited
2004Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach801 cited
1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited
1994Foreign Branding and Its Effects on Product Perceptions and Attitudes545 cited
2000Consumer ethnocentrism and attitudes toward domestic and foreign products528 cited
1993Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product427 cited
1995Product-Country Images: Impact and Role in International Marketing

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410 cited

1978UK Consumers’ Attitudes towards Imports: The Measurement of National Stereotype Image360 cited

1983Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?358 cited

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