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Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates
16 references·0 citing·45 second hop
Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates (2015)Understanding marketing strategies with p…The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study (2013)The role of individual entrep…E-WOM and Accommodation (2013)E-WOM and AccommodationGovernance, the state and sustainable tourism: a political economy approach (2011)Governance, the state and sus…Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations (2011)Factors affecting E-Marketing…Cooperation among prominent actors in a tourist destination (2011)Cooperation among prominent a…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! 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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 2009Role of social media in online travel information search3,288 cited
  • 2007Electronic word-of-mouth in hospitality and tourism management3,132 cited
  • 2003The competitive destination: a sustainable tourism perspective2,309 cited
  • 2001Applied Business research: Qualitative and Quantitative Methods1,680 cited
  • 2001Qualitative Marketing Research1,389 cited
  • 2013E-WOM and Accommodation977 cited
  • 2001Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry728 cited
  • 2011Governance, the state and sustainable tourism: a political economy approach504 cited
  • 2005Information Communication Technology Revolutionizing Tourism454 cited
  • 2011Cooperation among prominent actors in a tourist destination413 cited
  • 2013The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study375 cited
  • 2000Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing373 cited
  • 2011Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations

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370 cited
  • 2001A model of the impact of mission statements on firm performance357 cited
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