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The Close Relationship Strategy – Corporate brand development in banking · Study

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ArticleThe Close Relationship Strategy – Corporate brand development in banking

Lars Silver2009

Article2009

The Close Relationship Strategy – Corporate brand development in banking

Lars Silver · Björn Berggren

26 citations·0/0 files stored·Journal of Brand Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Banking Sector Performance and Management

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References

1977Estimating Nonresponse Bias in Mail Surveys 1994The Benefits of Lending Relationships: Evidence from Small Business Data 1970A Second Generation Little Jiffy 1998The economics of small business finance: The roles of private equity and debt markets in the financial growth cycle 1995Relationship Lending and Lines of Credit in Small Firm Finance 1995The Effect of Credit Market Competition on Lending Relationships 2000E-satisfaction: an initial examination 1999Embeddedness in the Making of Financial Capital: How Social Relations and Networks Benefit Firms Seeking Financing

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Year2009

Typearticle

Published2009-09-11

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations26

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1057/bm.2009.8

openalex_workW1997745985

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