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An Analysis of the Time-Varying Effects of Advertising: The Case of Lydia Pinkham · Study

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ArticleAn Analysis of the Time-Varying Effects of Advertising: The Case of Lydia Pinkham

Russell S. Winer1979

Article1979

An Analysis of the Time-Varying Effects of Advertising: The Case of Lydia Pinkham

Russell S. Winer

45 citations·0/0 files stored·The Journal of Business

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing American History and Culture

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References

1976Econometric Measurement of the Duration of Advertising Effect on Sales 1977An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship 1976The Product Life Cycle and Time-Varying Advertising Elasticities

Cited by

1999The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis 2010Category- versus Brand-Level Advertising Messages in a Highly Regulated Environment 2011Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis 2011Spatiotemporal Allocation of Advertising Budgets 1996Temporal aggregation in diffusion models of first-time purchase: Does choice of frequency matter?1983Modeling and Estimation in Changing Market Environments 2015Trends in optimization models of sales force management 1984Toward a Methodology for Measuring Advertising Copy Effects

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Year1979

Typearticle

Published1979-01-01

VenueThe Journal of Business

ISSN-L0021-9398

Languageen

Citations45

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1086/296064

openalex_workW1997874962

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