Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

An Analysis of the Time-Varying Effects of Advertising: The Case of Lydia Pinkham

3 references·16 citing·51 second hop

FromToDepth

this work references cited by second hop

References

1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
1977An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship130 cited
1976The Product Life Cycle and Time-Varying Advertising Elasticities108 cited

Cited by

1999The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis138 cited
2010Category- versus Brand-Level Advertising Messages in a Highly Regulated Environment45 cited
2011Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis44 cited
2011Spatiotemporal Allocation of Advertising Budgets41 cited
1996Temporal aggregation in diffusion models of first-time purchase: Does choice of frequency matter?34 cited
1983Modeling and Estimation in Changing Market Environments31 cited
2015Trends in optimization models of sales force management23 cited
1984Toward a Methodology for Measuring Advertising Copy Effects19 cited
2008Strategic Allocation of Marketing Resources: Methods and Managerial Insights19 cited
1993Chapter 15 Marketing-mix models17 cited
2015How Publicity and Advertising spending Affect Marketing and Company Performance

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

13 cited

2001Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration12 cited

2002Competitive Response and Market Evolution12 cited

1995Die Wirkung absatzpolitischer Instrumente12 cited

1982Measuring Dynamic Marketing Mix Interactions Using Translog Functions10 cited

1987Stability of Membership in Market Segments Identified with a Disaggregate Consumption Model10 cited