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ArticleIn-sourcing disruptive brands as a corporate entrepreneurship strategy

Deryck J. Van Rensburg2014

Article2014

In-sourcing disruptive brands as a corporate entrepreneurship strategy

Deryck J. Van Rensburg

9 citations·0/0 files stored·International Entrepreneurship and Management Journal

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Entrepreneurship Studies and Influences Consumer Behavior in Brand Consumption and Identification Private Equity and Venture Capital

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References

1990Absorptive Capacity: A New Perspective on Learning and Innovation 1984A resource‐based view of the firm 2003The Theory of Economic Development 1996Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance 1977The Population Ecology of Organizations 1992Core capabilities and core rigidities: A paradox in managing new product development 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1995Building Strong Brands

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Year2014

Typearticle

Published2014-04-03

VenueInternational Entrepreneurship and Management Journal

ISSN-L1554-7191

Languageen

Citations9

Files0 public / 0

ShelfEntrepreneurship Studies and Influences

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doi10.1007/s11365-014-0309-4

openalex_workW1998108295

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