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In-sourcing disruptive brands as a corporate entrepreneurship strategy
16 references·1 citing·39 second hop
In-sourcing disruptive brands as a corporate entrepreneurship strategy (2014)In-sourcing disruptive brands as a corpor…The theory of economic development (2017)The theory of economic develo…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…The Theory of Economic Development (2003)The Theory of Economic Develo…The resource-based view of the firm: Ten years after 1991 (2001)The resource-based view of th…Brand Community (2001)Brand CommunityStrategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Clarifying the Entrepreneuria…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsThe strategic analysis of intangible resources (1992)The strategic analysis of int…Core capabilities and core rigidities: A paradox in managing new product development (1992)Core capabilities and core ri…Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Absorptive Capacity: A New Pe…From Competitive Advantage to Corporate Strategy (1989)From Competitive Advantage to…A resource‐based view of the firm (1984)A resource‐based view of the …The Population Ecology of Organizations (1977)The Population Ecology of Org…Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba (2016)Entrepreneurial Orientation’s…The social psychology of organizing (1969)The Constitution of Society. Outline of the Theory of Structuration (1984)The Capabilities of Market-Driven Organizations (1994)Deliberate Learning and the Evolution of Dynamic Capabilities (2002)The Core Competence of the Corporation (2006)The Social Psychology of Organizations. (1979)An Evolutionary Theory of Economic Change. (1983)Toward a knowledge‐based theory of the firm (1996)Capitalism, Socialism and Democracy (1997)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency (2001)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)The Theory of the Growth of the Firm (1995)Chance and Necessity (1973)The Strength of Weak Ties (1973)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Technological Discontinuities and Organizational Environments (1986)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Economic Institutions as Social Constructions: A Framework for Analysis (1992)Industrial Clusters: Complexes, Agglomeration and/or Social Networks? (2000)Oslo Manual (2005)
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  • 2016Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba8 cited