SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

How brand awareness relates to market outcome, brand equity, and the marketing mix · Study

ArticleShelves

ArticleHow brand awareness relates to market outcome, brand equity, and the marketing mix

Rong Huang2011

Article2011

How brand awareness relates to market outcome, brand equity, and the marketing mix

Rong Huang · Emine Sarigöllü

366 citations·0/0 files stored·Journal of Business Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 366 citations exist upstream.

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2000An Examination of Selected Marketing Mix Elements and Brand Equity 2001Developing and validating a multidimensional consumer-based brand equity scale 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name 2003Revenue Premium as an Outcome Measure of Brand Equity 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product 1987Advertising and Promotion Management 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency

Cited by

2016Evaluating the influence of YouTube advertising for attraction of young customers 2015Young consumers’ insights on brand equity 2013The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity 2017Applying consumer-based brand equity in luxury hotel branding 2018Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2014How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mixchapter · 13 shared references 2019Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel contextarticle · 7 shared references 2014Modeling consumer-based brand equity for multinational hotel brands – When hosts become guestsarticle · 7 shared references 2010Brand equity measurement from a formative approacharticle · 7 shared references 2017Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensionsarticle · 7 shared references 2021A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic couplingarticle · 6 shared references

Details

Year2011

Typearticle

Published2011-03-13

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations366

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.jbusres.2011.02.003

openalex_workW1998126582

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2022Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward

2019The impact of source credible online reviews on purchase intention

2017Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth