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ArticleAntecedents and consequences of brand loyalty: An empirical study

Spiros P. Gounaris2004

Article2004

Antecedents and consequences of brand loyalty: An empirical study

Spiros P. Gounaris · Vlasis Stathakopoulos

427 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1980Understanding Attitudes and Predicting Social Behavior 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1999Whence Consumer Loyalty?1997Dimensions of Brand Personality 1968A Theory of Psychological Reactance 1984Academic procrastination: Frequency and cognitive-behavioral correlates.1995Relationship Marketing in Consumer Markets: Antecedents and Consequences

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2005Linking perceived value and loyalty in location‐based mobile services 2008Customer Equity Drivers and Future Sales 2017The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty 2006The value of participation in virtual consumer communities on brand loyalty 2008Risk aversion and brand loyalty: the mediating role of brand trust and brand affect 2015

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Details

Year2004

Typearticle

Published2004-04-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations427

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.bm.2540174

openalex_workW1998184208

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Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships

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