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Strategic brand alliances: implications of ingredient branding for national and private label brands

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References

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1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions474 cited

Cited by

2005Co-branding on industrial markets169 cited
2008Co-branding: The State of the Art163 cited
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2006The corporate brand association base120 cited
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2004Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy113 cited
2006Evaluations of branding alliances between non‐profit and commercial brand partners: the transfer of affect107 cited
2011Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance94 cited
2004Managing the trade-off between relationships and value networks. Towards a value-based approach of customer relationship management in business-to-business markets83 cited
2013Evaluation of co‐branded hotels in the Taiwanese market: the role of brand familiarity and brand fit82 cited
2009Cognitive dissonance75 cited
2009How Young Adult Consumers Evaluate Diffusion Brands: Effects of Brand Loyalty and Status Consumption74 cited
2004The brand association base: A conceptual model for strategically leveraging partner brand equity71 cited
2010Acceptance of detergent‐retail brands: the role of consumer confidence and trust70 cited
2013Towards the formation of consensus in the domain of co-branding: Current findings and future priorities68 cited
2016Higher education brand alliances: Investigating consumers' dual-degree purchase intentions68 cited